This time, I was fortunate enough to be able to attend the OR Show. This is an exhibition for retailers. I was able to join in with business people from all over the world and attend the original OR Show in America for the first time. First, the whole view of the venue. This photo is actually...

This photo was taken from the KEEN Ferris wheel, located across from the venue during the exhibition period.

The promotion is on a whole different level.

It felt like I was completely "jacked."

%e3%83%95%e3%82%a1%e3%82%a4%e3%83%ab-2016-08-10-10-43-05

The tables were decorated with flowers planted in new KEEN bottles, rather than in vases. They were also generous enough to give away the new UNEEK bottles for free to the first 500 visitors. Amazing!

And speaking of the venue... the purpose of this visit was to check out the future developments of the top overseas manufacturers. I was particularly interested in headlamp-related products, so I went straight to check them out.

First up is PETZL, the world's number one (according to my own research) headlamp manufacturer. I expect they'll be releasing some amazing products next year as well.

Next up is Black Diamond, also known as BD, a company that offers excellent products at reasonable prices, second only to PETZL. To coincide with the new SPOT, future products will have a unified design.

COAST is not well known in Japan, but is a light manufacturer that specializes in tools.

And now, MAGLITE has established an unshakable position.

Energizers are now appearing at home improvement stores.

This visit to the show has made it clear to us what steps we should take in the future.

to be continued