This series is a fictional podcast show in which writer Hagiwara (who runs #WednesdayBudouzakaRen with them) listens to and delves into the stories of the two people who created milestone items (Nishioka & Yoshida) and the promising newcomer "Haruka."

・Imagine the night

Nishioka (hereinafter, Nishi): Good evening everyone! This is Nishioka from milestone.

Yoshida (hereinafter Yoshi): This is Yoshida.

Omori Haruka (hereafter referred to as Haruka): I'm Haruka and I joined the company on April 1st! I look forward to working with you!

Hagiwara (hereinafter, Hagi): Nice to meet you.

Nishi: What should we talk about today?

Yoshi: First, let's start with the second collaboration item with Jerry Ukai.

Model: Jerry Ukai

It was very well received last year.

Nishi: It was exciting. Last year, Jerry had a solo exhibition at milestone TERADACHO.

Hagi: Exactly one year ago, you appeared in the 16th episode of "Oshi! Mai," "A Journey to Find a 'Friend,'" and were interviewed.

Haruka: There are no solo exhibitions this year.

Yoshi: Painting that many watercolors every year is hard work and too much of a burden, so I'll have to wait until next year.

Nishi: We have an agreement to hold a solo exhibition every two years. Last year, we had milestone create a collaborative artwork with this cute character named Jerry Marquez. It was the first time, so I was really looking forward to seeing how it would turn out. I was nervous about the initial design, knowing it might be rude, but I expressed my requests, such as wanting to include a logo (laughs), and we had a lot of discussions. It's hard to ask an artist to make changes to a work, after all. Still, I asked, wanting to create something better, and they were surprisingly flexible , and in the end it took on the form it has today.

Yoshi: I think that's because Nishioka-san understood our desire to respect Jerry-san's artwork while incorporating more of Milestone's essence. It's a patch, and it represents Morgenrot (the phenomenon in which mountains and clouds turn red in the morning glow).

Haruka: It's starting to get light, but you still need a headlamp.

Yoshi: This year, instead of morning, we created various items with a nighttime image in mind. The patches are also monochrome, with the exception of the headlamp light.

The T-shirt is printed in black on black .

The cap is also based on a monotone color scheme of black and white .

Nishi: The Tyvek tote bag was well-received last time, and for the first time, we printed Marquez on a lantern shade . This also creates a great atmosphere when lit.

Haruka: I'm looking forward to camping in a tent.

Yoshi: The T-shirts will be available around the time this is released at the end of April. They will be available in two colors , black and mustard , in stores nationwide.

There is also one more color available, a heathered gray, exclusively available at milestone TERADACHO and the official online store .

Nishi: The heathered gray is quite limited in quantity, so if you're interested after reading this, please come visit us at milestone on Tuesday, April 29th (national holiday) from 11am . The official online store is scheduled to launch on Thursday, May 1st .

Hagi: Speaking of which, I was wondering about the name of the color of the cap.

Yoshi: This has been the case since the first series, but Jerry named them Iwana Gray and Yamame Blue after his favorite mountain stream fishing.

Nishi: We decided to take the name from a fish. Milestone has always been particular about color names.

Yoshi: I would be happy if Jerry noticed and felt our love. To begin with, Iwana and Yamame trout are similar in color, so we had some discussions about which to call them (laughs).

Nishi: That's right (laughs)

Yoshi: Yamame trout have a bluish pattern called par marks, so I chose Yamame Blue. So, I definitely wanted the color of the cap to be the name of a fish this time too (laughs). I decided on black right away, though.

Haruka: It's a black bass.

Nishi: It's no longer a mountain stream though (laughs).

Yoshi: Yes (laughs) But it's white. I was looking for something to use and found that icefish are a white bait, so I thought this would be perfect.

The only brown colour left is brown trout.

Haruka: What does trout mean?

Yoshi: Trout is a trout.

Nishi: I think it's a good name. Next year, we plan to have Jerry Ukai draw a new design for us. We'll incorporate it into our products, and we'd also like to ask him to hold a solo exhibition.

Yoshi: It's still a long way off, but I'm already excitedly thinking about what kind of artwork I should request for my next project.

Haruka: What kind of situation would you like Marquez to be in?

Yoshi: It might not be Marquez (laughs). I'd like to discuss that with Jerry as well.

Hagi: What!

Nishi: I ran the Teradacho Jogging Club (TJC) course with Jerry. I'd like to see him appear on a podcast next, and I hope we can continue to connect more and more.

Yoshi: Last year, Jerry gave a talk about the Okuchichibu traverse.

This is just my opinion, but I'd love to see a talk like that about BAMBI100 (held November 1st-3rd, 2025). It's still not confirmed though.

Nishi: I'll do that. I'll run my first 100 miles in the BAMBI100.

Hagi: Since people don't often get a chance to see their real names, I think there are probably a lot of people who don't realize it.

Nishi: I think that's fine. If "Jerry Ukai" was on the list of runners, everyone would be excited (laughs).

Haruka: Your first name doesn't appear much in the media.

Yoshi: He's appeared in trail running races and OMM under his real name before, so it's not like he hasn't made it public. But even so, I've seen him running a lot recently on social media. He's released a "RUNNING MEDITAION" design for Tacoma Fuji, and a T-shirt that says "ZEN RUNNER" instead of the previous "ZEN HIKER." I think he's really getting into running.

Hagi: I'm looking forward to this year's BAMBI100.

Nishi: Well, I guess it's about time for the letter section.

Yoshi: No, no (laughs)

Haruka: We are not currently recording the real podcast "Weekly Milestone.com" !

・I want to wear it forever

Yoshi: Next up, I'd like to introduce the Doo-Bop Hoody, which is scheduled to be released in late May. Everyone understands how great our collaboration items with Jerry are, and I think they think they're cute. But with the Doo-Bop Hoody, we need to clearly explain why it was created.

Nishi: That's true.

Yoshi: I think you've experienced the quick-drying, skin-friendly fabric in the T-shirts and sleeveless tops we've released so far. The stitching is flat-seamed, so the seams don't touch the skin. The raglan pattern makes it easy to move around in, so I think you understand its features. We started by making a T-shirt, calling it a performance model.

Nishi: As expected, the sleeveless collection that came out after that was also well received.

Yoshi: We've added some colors this year as well, and it's been well received.

Haruka: I felt the same thing at the Trail Open Air Demo we had a booth at the other day!

Yoshi: The fabric was originally developed from the thread in collaboration with a fabric manufacturer for use in lace, but no matter how you look at it, a hoodie is not designed to be worn with lace (laughs). Haruka , who was in charge of PR in her previous job, said when she saw the sample, "It seems like we're taking back what we said before; this item is difficult to promote."

Nishi: So why make a hooded long-sleeved shirt out of this fabric? As someone who wears milestone products 366 days a year (laughs), I find the fabric from the Doo-Bop series really comfortable and I want to wear it all the time. Even when I'm not running, I want to wear it all the time, even when I'm hiking or stream fishing. That's why I wanted to make a long-sleeved shirt.

Yoshi: For example, let's think about down jackets. Everyone wears the same down jackets they wear in Alaska and other cold regions, even in the city. Even if they don't have to be that high spec, people wear them on cold winter days because they feel warm in their daily lives. It's the same thing.

Hagi: I see.

Yoshi: It's a performance model, so of course it really shines when worn during races, but it's also comfortable and feels good against the skin, so Nishioka wears it all the time. Something that can be worn in the harshest of environments is bound to be comfortable in everyday life as well. I'd love for everyone to experience what Nishioka is doing.

Nishi: The hood is designed to fit nicely around the face, and the sleeves are long with thumb holes. You can choose the color, and the price is 9,000 yen (excluding tax).

Yoshi: It comes in four colors: steel gray, copper brown, wine red, and aqua blue. I've been using the prototype since last year. At OMM JAPAN in November, the long sleeves made it perfect for bushwhacking, and the thinness of the fabric meant it could withstand the heat during the day and the chill after dark.

Hagi: When you're heading into the bush, it can be too hot to wear a wind shell.

Yoshi: You can wear this by itself.

Haruka: Many women don't want to expose their arms to avoid sunburn. This would be great for summer mountain climbing, when you're on a ridgeline under the intense sunlight. This fabric is smooth and comfortable to wear, even with long sleeves.

Nishi: I was worried about whether to wear a hood or not. I wondered if a crew neck long T-shirt would be okay. Haruka and Nenko ( Mr. Yamane, owner of outdoor shop ROCK STEPPERS ) told me it was fine without the hood (laughs).

Yoshi: I chose the hoodie not only because it looks cute, but also because I thought it could be used to protect against strong sunlight. It can also protect your skin in direct sunlight while fishing. This summer, I'm thinking of using it as a rush card when swimming in the ocean, since it dries quickly. By the way, it blocks about 90% of UV rays.

Hagi: I generally thought that hooded outdoor wear was for keeping out the cold and wind, but it seems that depending on the activity, they can also be used to protect against the sun.

Haruka: There's a tag on the hood.

Yoshi: I think the design looks neater with the tag attached when viewed from behind. Also, it makes it clear that it's a milestone even when viewed from behind. It would also look good with the hood out and layered over the Daybreak long sleeve shirt. It's also great for bikepacking.

Haruka: To sum up, this fabric can be worn continuously in dynamic situations, and is also comfortable to wear in static situations. I would like to try using it in a variety of situations, including everyday wear.

Nishi: I've been wanting to make a sample using this fabric for a while now, but I wonder what Doo-Bop boxers would be like? They stay dry even when you sweat, and I want to wear them all the time. I'd like to try them out, but what do you think?

Yoshi: So you're wearing boxers, not trunks...

Haruka: I feel like it's not stretching enough...

Nishi: It seems like you're not really impressed (laughs). I like this fabric so much that I want to use it as underwear, but oh well (laughs). I'd like to be able to make various items with this fabric as part of the Doo-Bop series. First of all, I hope you'll check out the Doo-Bop Hoody at milestone apparel stores nationwide.

Yoshi: I'd love to see people wear it in all sorts of different situations and post it on social media so that people can learn about different ways to wear it.

Nishi: The hashtag is #doobophoody. Well, that's all for this month. Goodbye.

Yoshi: Goodbye.

Haruka/Hagi: Goodbye.

This month, we were introduced to a collaboration item with Jerry Ukai, as well as a new hoodie from the Doo-Bop series.

This familiar character has a story behind him that goes beyond just being cute. After reading "I'll Never Forget the Scenery I Saw with Jerry Marquez" (by Jerry Ukai), a story about a boy who meets him and grows through life in nature, he has become even more of a presence I want to keep close to me.

With the addition of Haruka, who is not only into trail running but also into adventure racing and various other activities, it seems the brand will become even more powerful and faster. I 'm looking forward to seeing how milestone evolves in the future.

Well, the weather looks good for the long weekend, so which mountain should we go to?

See you next month.

Text and composition: Ken Hagiwara