It's that time of year again when we create our catalog. It's been six years since we launched the brand, and this is our fifth catalog overall. Looking at our past works (catalogs) brings back so many memories. Haha. As some of you may know, milesotne's catalogs are self-produced. In other words, DIY style.

We went to many different places and asked many different people to help us with the photography. Rather than a product catalog, the finished product is more like a photo book .

The catalog production team is made up of the same members who have been with us since the brand began. I take all the photos, which are then edited by professional photographer Nakajima-san. Then designer K-kun lays them out. We always work with a minimum team of three people.

Everyone except me is a professional, so they are always busy, but they always give a really good performance (work).

This is the fifth book, and it has been updated in subtle ways.

As for the models, they are all sourced locally. We have a brand concept and image, so if we think, "I want this person to be a model," we communicate that to them on the spot and negotiate (like picking up girls lol) to get their cooperation. And we continue to do that every year.

Also, every time I finish a catalog, I think, "There's no way I'll be able to make a catalog like this next year." In other words, I really think, "I won't be able to shoot any more of this great material."

Now, returning to the main topic, what's different from previous years is that in addition to the Milestone headlamp, we are also featuring original goods (caps, T-shirts, special cases, etc.).

And this continues every time. We line up the full lineup, light them up, and take a photo. It's like a family photo series.

Also, we always hear people say, "I thought milestone was a foreign manufacturer!", so this time we asked two Japanese people to help us with the photography.

We will be uploading an electronic catalogue soon, but we would love for you to experience the world of milesotne and the texture of the catalogue, so please check it out at your nearest store.

2019-2020 vol.4 is here