This year marks the eighth year since milestone began. Every year, I make it my personal mission to create a catalog, and I strive to create a "work" that surpasses the one from the year before last. Rather than positioning the catalog as a sales promotion tool to sell products, I approach the photography as a lookbook-like photo collection that can express the brand concept.

When the brand first started, I would take photos in between exhibiting at overseas exhibitions, approaching ordinary people who looked attractive, and getting help from local friends and acquaintances of friends.

However, since last year, due to the COVID-19 pandemic, it has not been possible to travel abroad, so this time the shoot was done only in Japan. There were no foreign models, and all the models were Japanese. For this reason, we have also prominently featured milestone concept No. 81.

This time, for the first time, I took a look inside the factory where the catalog is printed every year.

With the help of printing professionals, we can make this heartfelt catalog even better.

Regular matte coated paper 110kg

The printing starts at an incredible speed.

A craftsman checks the print

Making fine adjustments while tinkering with a dedicated machine with memory and buttons

It is nicely printed

Randomly select a printed sheet, cut it immediately, and compare it with the color composition.

Check for color variations. It seems that some color variations occur when printing large quantities, but to prevent this, we select and check carefully every 500 sheets or so.

This year's catalog was also made possible thanks to the cooperation of many people. I say this every year, but I don't think we'll be able to make a better catalog next year. (lol) Also, please be sure to check out the last page, as it features new initiatives we've tried!