Every year, we release our catalog from late March to early April. More than just a tool for selling products, this catalog is positioned as a photobook and lookbook, crafted as a work of art to convey the world of milestone.

For this year's cover, I desperately snapped photos next to Director Otaguro, who was filming a promotional video in Niseko, Hokkaido.

The actual composition was like this, so the left half was used for the spine. The model is Makocchan from STRIDE LAB NISEKO.

Video shoots are like this, with the models having to run the same section many times, which is incredibly tough on them.

This time, for the shoot of "Heatwave Titanium Hoody & Pants," it took place in Hokkaido during mid-summer, and it was incredibly hot, but he still managed to portray "coldness." Makocchan's intense gaze was powerful, and this is one of my favorite shots. We also used this as a spread (see P.24-P.25).

This one wasn't used, but it's one of my favorites. Trees were growing chaotically in the foreground, and I photographed Makocchan running through the gaps. It has a great sense of movement.

Speaking of Niseko, Sakka-chan, who previously helped with the promotional video for "Onion Hoody," has incredibly rich expressions and is very photogenic. I didn't have my DSLR with me, so I took the photos with my iPhone.

This photo was taken in the Northern Alps during a 3-day, 2-night employee training trip, near Kurobegoro Hut. The rocks that suddenly appeared in this magnificent landscape were so cool that I thought, "This is it!" and took the shot with my RICOH GR (see P.1-P.2).

It started raining quite heavily from the beginning, and the Up-Swing Rain Hoody was a huge help. Both of their (Yoshi & Haruka) expressions are great, making this one of my favorite shots.

There were many puddles around, so I had them jump several times to get some dynamic shots. *The wooden sign in the bottom right corner has been processed (removed) in the catalog (see P.12).

Leaving Kumonotaira Hut early in the morning and heading to the next destination, the area was foggy, so I captured that atmosphere. I trimmed it horizontally and used it as a spread (see P.14-P15).

And here's Sayaka Ashino, who always helps with our catalog shoots. It was cold in the early morning, so her visible breath looks great. It wasn't used in the catalog, but it's one of my favorite shots.

Sometimes when shooting, I think, "This is it!" and this is one of those shots. I was able to capture a moment when Sayaka-san naturally struck a pose or gesture (see P.40).

This photo was taken for the new socks. Although it wasn't used in the catalog, it's another one of my favorites. We'll use it on the page for the socks, which are scheduled to be released soon!

Saku-san also always helps with the catalog shoots. This time, I joined him for his morning walk with his beloved dog. He looked great in the apparel and headlamp; he truly is a photogenic person (see P.18-P.19).

Saku-san doesn't usually wear gloves, but he wore them for the shoot. You probably won't see him wearing them in a race, haha.

His wife, illustrator Hisae, also accompanied them on the walk, and her natural expression is simply wonderful. This is one of my absolute favorite shots.

Finally, this person. Trail runner Takashi Doi. We're close both professionally and personally, but shooting with him makes me nervous, haha. We need to plan carefully to avoid any wasted movements.

Both of these are valuable and favorite photos that weren't used in the catalog.

It started to rain, and the light from the headlamp captured the small raindrops. We managed to take these photos during a limited time before he went to work (see P.20).

I would like to take this opportunity to thank everyone who cooperated with this photoshoot. I hope you'll continue to support us for future works.

Every year, I feel it's difficult to surpass the previous work during shooting and production, but when it's all done, the greatest masterpiece is completed. This is thanks to Nakajima-san from Nakajima Photo, who beautifully processes the photos I take, and K-kun from KEIthGraph, whom I trust with design, for skillfully utilizing empty spaces and more. This same team has been creating together for 11 years now.

Despite the ongoing digitization, we continue to insist on producing physical catalogs that people can hold in their hands. We distribute them for free, so please check them out at a milestone retailer near you. They are also included with orders for those using the milestone official online store.

Shuhei Nishioka, milestone