Last week I went on a trip to Tokyo for the first time in a while.
First, head to the much talked about Mori Park Outdoor Village.

There were many interesting brands on display, but I headed to my destination, the A&F Akishima store.

Look for the stylish sign!

There was a diorama inside the store, which looked really nice.
And what about Milestone's products? They have displays that make good use of the pillars.
This was my first time seeing such a vertical layout and it was refreshing lol.


On the way back, we stopped off to check out Outdoor Village's iconic climbing wall.

After that, we went to A&F Shibuya Hikarie store.
The Milestone logo was displayed so that it could be seen from the aisle.

All lined up horizontally!

The display units were lined up in a different location from the packaging.

There's even a section displaying a wide range of women's products.

According to the staff, the concept of this store is that by having it in three locations, it will be possible to create a path that allows customers to come into contact with Milestone products.
And then there's A&F Shinjuku store.

In the "Gear Corner" at the back, Milestone products are also displayed vertically.

Finally, I received an offer from "ICI Ishii Sports Kichijoji Store" to appear on their radio show, so I went. It's a live broadcast program called "Yamakichi!" on Musashino FM 78.2. It's currently being played in the store. If you have time, please be sure to check it out.






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