I photograph the milestone catalogue with the help of many colleagues. It's a bit of pressure on me every year, but I managed to complete this year's catalogue with a quality that surpasses the previous one.

There are two things about this year's " Cover" that are different from previous years. 1) First of all, a Japanese person has been selected for the first time. The person who cooperated with me in the photoshoot was Okamo-chan aka Shiitake Taro from Shiitake-ya, an incredibly strong runner who I always run with. The shiitake mushrooms from this shop are sold wholesale to MUJI and other stores, and are really delicious, so I highly recommend them . ☜Click here

We were blessed with a great location and weather, and as I pressed the shutter I was confident that this would be the cover photo.

And 2) as you can see by looking at the archives of past catalogs, there is no headlamp on this year's cover. This is because from the start of the brand , milestones have been headlamps , but now we are expanding into caps and apparel in addition to headlamps, so we chose this photo to signify our challenge to " go to the next stage ."

We then sneak into the printing factory where the work is produced.

The craftsman was making minute adjustments to the CMYK colors, just like an engineer in a music studio adjusting the EQ and volume with faders during mixdown.

We will match the color composition to what has been approved.

I checked the color and made a few requests.

The craftsmen will also increase the amount of ink and respond to other detailed requests.

"Okay, let's go with this," I told the craftsman, and mass production finally began two days ago.

And today, the catalogue (collection of works) arrived in my hands. I am truly happy at this moment. I want as many people as possible to see it. This is truly the culmination of milestone 2023.

This catalog also mentions that a concept store will open in Teradacho, Osaka in June. Shipments will begin gradually from next week, so be sure to get your hands on one at your nearest milestone store!