The second brand we collaborated with in the second half of this year was IRIE FISHING CLUB. We have had a long relationship with JUN, the representative of this up-and-coming brand, for over 10 years.

Before the milestone brand was even born, we had an encounter at the Fishing Show in Pacifico Yokohama, which was being held as a fishing tackle trade fair by our parent company, Fuji Lighting Co., Ltd.

The booth displayed products useful for night fishing, including new products from milesotne's sister brand , ZEXUS . The model for the new products was fellow rapper SHINGO☆Nishinari , and when he enlarged and framed a poster of the product, it caught JUN's eye and he approached him, which is how the link was formed.

This JUN was JUN4SHOT, one of the members of FIRE BALL , a Yokohama-based leader in Japanese reggae music and part of the MIGHTY CROWN family. As someone who used to work in the music industry, I vividly remember being surprised at the presence of someone I admired. We immediately asked him to wear our company's products and act as a model. (lol)

In front of the MIGHTY CROWN sound system

Photographed with JUNJUN (right), who is currently active as a model in various fields.

Check out the music video for FIRE BALL here. "WONDERFUL DAYS" is a truly great song . Be sure to check it out on YouTube .

At the time, I was collaborating with a good friend who worked at a fishing tackle manufacturer, going beyond the boundaries of the manufacturer (proposing a style rather than a product), and we formed a team called "HOLIDAY," which uses fishing as a hobby, enjoys camping and cars, and produces videos entirely independently. I planned, filmed, and mainly provided the sound for numerous videos.

After completing the two HOLIDAY videos, we received a call from HONDA Cars and were told about custom parts that could be installed on cars, which led to the completion of this video.

JUN, who praised this style and exuded the same vibe, is a real angler who loves fishing himself. He also told me that he wanted to create something that combines fishing and fashion, called IFC, and so naturally, he and everyone at HOLIDAY became good friends.

We talked about our dreams, deepened our friendship, and over time, we were able to collaborate without considering the timing.

This milestone × IFC special limited edition model is currently on sale at the online store . Be sure to check it out.